Facebook adds ‘send’ button

Facebook as added another way to allow users to share website content — a “send” button.

The send button is a social plugin that websites can use to let people send a link to a friend through Facebook Messages, post it to a Group, or email it to an individual, according to Facebook.

The send button joins the “like” button, a feature Facebook added about a year ago.

“The send button drives traffic by letting users send a link and a short message to the people that would be most interested. They don’t need to leave the Web page they’re on or fill out a long, annoying form. Compared to the alternatives, the send button has fewer required steps, and it removes the need to look up email addresses by auto-suggesting friends and groups,” according to Facebook.