2018: Networks roll out special looks for inauguration day

By Michael P. Hill January 23, 2017

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ABC 

ABC News used a stacked logotype similar to its election logo, this was able to reduce the amount of text a bit.

That said, the network’s lockup awkwardly crammed in the word “of” in between the lines “Inauguration” and “Donald J. Trump.”

During network coverage, the network parked the logotype in a box in the lower left of the screen and kept a bar with “Inauguration 2017” in it up running along the bottom of the screen, which the network uses a sort of secondary brand for its coverage.

The network’s graphics, also heavily emphasizes vertical stripes in red, white and blue combined with colored photography, some of it was a masking effect.

It’s worth noting that ABC and NBC’s looks have some striking similarities, especially in the use of vertical red, white and blue bars.

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