Váscolo completes network rebrand of India’s Sony SAB

Váscolo, a multidisciplinary design agency based in Argentina, recently helped Sony rebrand SAB, its Indian family entertainment channel.

The entire redesign was handled in 4 weeks after Váscolo won a creative pitch to the network.

The package’s creative direction was developed around the idea of threads, representing the colorful fabrics of Hindu culture, “interlacing themselves, coming together, and connecting in a unique relationship.”

“We are so pleased to have made this set, full of energy giving a total new
look, utterly different to the screen of Sony India” said Martin Schurman,
creative and ED of Váscolo.

Project Credits

For Váscolo
Executive Creative Director: Martin Schurmann
Animation Director: Ernesto Reyna
Art Director: Florencia Tasso
Depaoli, Julian Glumi
Shadding, Lighting & Rendering: Lionel Wainsztok, Rafael Fornaris
Compositing & Postproduction: Ernesto Reyna, Lionel Wainsztok, Ulises
Depaoli, Rafael Fornaris, Fernando La Mattina

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For Sony SAB
Art Director: Sreejesh Krishnan