A look back at Greta Van Susteren’s show branding

‘Burden of Proof’

Van Susteren, leveraging her legal background, hosted legal analysis show “Burden of Proof” on CNN from 1995 to 2001.

“Burden of Proof” had various looks throughout its runtime, but most notable is the one shown here that emphasized the “of” as a graphic element.

Taking on the look of a daytime talk show or soap opera, “Burden of Proof” used rich, warm color tones and elegant typography accented with interesting laser lines.