How the networks are branding their eclipse coverage

By Michael P. Hill August 21, 2017

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ABC News

ABC News is branding its coverage under the name “The Great American Eclipse” and has created a gold logotype that uses a black “C” to represent the moon and a slightly larger gold “C” tucked just behind and to the left of it to represent the sun peaking through. Other imagery includes a darken blended skyline of a city and farm.

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