Networks descend on Miami for Irma coverage

By Michael P. Hill • September 8, 2017

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As Hurricane Irma approaches Florida, the networks dispatched anchors and reporters across the state to cover the impending storm.

‘NBC Nightly News’

NBC News‘ Lester Holt anchored Thursday, Sept. 7’s edition from Miami.

While the broadcast stuck with its New York City-centric open, after the animation ran, a live shot of Miami was punched up with an “NBC Nightly News” logo with a rainy background in the corner before switching to the network’s Irma logotype.

Evolution of NBCUniversal’s hurricane coverage branding

The angled red boxes found elsewhere in the hurricane graphics were also used in packages to showcase statistics about the storm and fuel supplies in the area.

.@AlRoker used this graphic to compare #Irma to Andrew pic.twitter.com/aGPJNv5JVh

— NewscastStudio (@newscaststudio) September 8, 2017

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