Industry Insights: The changes affecting production music in 2018

What other changes do you see emerging in the industry this year?

“We anticipate the development of new digital tools to assist production companies with cue sheets needed to deliver television shows to broadcasters,” said Hall. “We also see improvements to software tools that can make the music search process easier for our clients. One example is audio detection software that can provide music recommendations based on client preferences. Such innovations will provide better and more targeted results for music users.”

“I don’t mean to focus on the negative, but as more large conglomerates merge like Discovery/Scripps and Disney/Fox that means less opportunities for libraries,” commented Goldberg.

“Well it’s nothing new, but I’ve noticed a major increase in the requests for stems over the past two years. So I imagine the desire to customize library music will continue to grow,” Fondanarosa noted.

“Streaming television through OTT has changed the business model. No longer are networks confined to servicing a limited number of demographics in 168 hours (24 x 7) per week. Now, they can service numerous demographics and are only limited by the size of their servers and the quality of their marketing,” Taylor observed.

“Requests for stems are becoming more frequent as there seems to be a trend for clients to want to edit their own tracks,” said Mendelsohn.

“More and more areas, such as streaming media and social media, are licensing production music. And clients are requesting stems for tracks more frequently,” Koch agreed.

“Let me check my crystal ball and get back to you,” promised Arnold.

If you missed part one of our roundtable, make sure to give it a read, as our panel discusses the top styles and tracks users are looking for in 2018, from minimal-pulsing and rhythmic beats to tracks perfect for the upcoming World Cup in Russia.

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Industry Insights: The top production music tracks and styles for 2018

NewscastStudio’s Industry Insights publish regularly and feature multiple professionals weighing in on the biggest questions and trends facing the world of broadcast production.

Participants

– Ron Goldberg of Manhattan Production Music
– Aaron Gant of Warner/Chappell Production Music
– Anna Maria Hall of Killer Tracks
– Matt Fondanarosa of VideoHelper
– Adam Taylor of APM Music
– Ron Mendelsohn of Megatrax
– Alex Koch of VideoHelper
– Whitney Arnold of Stephen Arnold Music