NBC News resurrects @BreakingNews Twitter account

NBC News has announced it will re-activating its appropriately named @BreakingNews Twitter account — though with a bit of a different approach.

How NBC’s revived @BreakingNews Twitter account has done so far

According to an image posted on the account, @BreakingNews will now be run by the NBC News social media team to curate and spotlight breaking news from both NBC and other sources.

Starting today, the @BreakingNews Twitter account will be active again. pic.twitter.com/dkkhPLuY9e

— Breaking News (@BreakingNews) March 29, 2018

“In this fast-moving and cluttered global news environment, this account will cut through the flood of news,” the message reads.

NBC previously acquired the BreakingNews.com domain, the @BreakingNews Twitter handle and Breaking News brand in 2012, but shuttered the site and Twitter feed Dec. 31, 2016 — though it held on to the valuable handle and domain.

In this iteration, NBC will not offer a companion website, but instead refer traffic to its own web properties, including NBCNews.com, or other publishers’ sites. 

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The domain BreakingNews.com, meanwhile, has forwarded to NBCNews.com for some time. 

Along with the new announcement, NBC has dropped the “B” speech bubble icon in favor of a simple white NBC peacock logo set against a red background — which appears in a slightly deeper shade than used before.