ITV goes ‘theatrical’ for World Cup design, opening titles
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ITV has continued this unique take throughout its coverage including its main opening titles, which begins with ballerinas dancing and a ringmaster welcoming you to the “greatest show on earth.”
The sequence continues as an updated version of Tchaikovsky’s “Swan Theme” from “Swan Lake” plays in the background as soccer imagery is intermixed with dancers, fire breathers and acrobats.
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tags
2018 World Cup, fifa world cup, FIFA World Cup 2018, itv, ITV Sports, Moscow, Paul McNamara, Paul Sudlow, Red Square, russia, Scott Fleary, White Light, World Cup 2018
categories
Broadcast Design, Featured, Set Design, Sports Broadcasting & Production, Sports Set Design