‘The View’ returns with new host, tries to put square graphics in a round logo

By Michael P. Hill September 6, 2018

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In addition, the show’s open has been updated to remove the angular graphics in favor of rectangular, boxy graphics with a rather generic sans serif typeface that appears both inside boxes and as ghosted accents.

The open also uses generic, stylized shots of New York City — Central Park in particular, as well as some subtle angles.

Overall, while the rectangular graphics do certainly give the show a more flexible space for text, the show’s look now incorporates a mix of circles, arcs, “V” shapes and straight edges — not to mention inconsistent typography — creating an odd hodge·podge of elements.

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