Fourth hour of ‘Today’ forgoes switching to new graphics

By Michael P. Hill • January 7, 2019

Broadcast Design Graphics Network Morning Shows

Subscribe to NewscastStudio for the latest news, project case studies and product announcements in broadcast technology, creative design and engineering delivered to your inbox.

The fourth hour of NBC News‘ “Today,” typically hosted by Kathie Lee Gifford and Hoda Kotb, did not switch to its mothership’s new graphics Monday, Jan. 7, 2019.

Instead, the show stuck to its blue, orange and white lower thirds inspired by the previous main “Today” look and bug placed within the 4:3 safe area.

<img decoding="async" width="262" height="140" src="https://www.newscaststudio.com/wp-content/uploads/2019/01/today-show-new-graphics-2019-262x140.jpg" class="attachment-menu_thumb size-menu_thumb wp-post-image" alt="" />

‘Today’ gets new, wider graphics

The show also continued to use the new open it unveiled in the fall of 2018.

<img loading="lazy" decoding="async" width="262" height="140" src="https://www.newscaststudio.com/wp-content/uploads/2018/11/nbc-news-today-klg-hoda-new-open-262x140.jpg" class="attachment-menu_thumb size-menu_thumb wp-post-image" alt="" />

‘Kathie Lee and Hoda’ got an updated open

Subscribe to NewscastStudio for the latest news, project case studies and product announcements in broadcast technology, creative design and engineering delivered to your inbox.

tags

kathie lee gifford, NBC, NBC News, Today, Today Show

categories

Broadcast Design, Broadcast Industry News, Featured, Graphics, Network Morning Shows