Fox, Gordon Ramsay partnership launches Bite brand

By Michael P. Hill • May 11, 2024

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Fox Entertainment and TV chef Gordon Ramsay have launched a food brand called Bite.

Created using the Studio Ramsay Global joint partnership between Fox and Ramsay first created in 2021, Bite is expected to roll out original digital content and live events along with consumer food-centric products.

“To food fans around the world, the Bite kitchen is open, and with Gordon and his team at Studio Ramsay Global pulling together all the right ingredients, there’s simply no one better to serve up this vibrant, authentic feast of food-themed entertainment and experiences,” said Rob Wade, CEO of Fox Entertainment, in a statement.

Initially, plans call to offer competition series “Idiot Sandwich” and “Next Level Kitchen” a digital companion show to Fox’s “Next Level Chef.”

HexClad, the manufacturer of non-stick cookware endorsed by Ramsay, has signed on to become a sponsor of “Gabi’s Next Course,” a show hosted by “Next Level Chef” winner Gabi Chappel.

More content, programming and partnerships are expected to be announced in the future.

Fox and Ramsay have an established history of working together — the reality competition cooking show “Hell’s Kitchen” launched on Fox in 2005. Fox is also home to “Next Level Chef.”