Video: Fresno tells viewers to ‘Count on Kevin’ to help plan their weekends

KFSN, the ABC-owned station in Fresno, California, has created a hard-hitting weather promo that focuses on prepping for the weekend. The spot combines a variety of typical weekend activities with on-set footage of the station’s weather team accompanied by an urgent musical bed that drives the overall tone of the spot. Also used is the station’s “Count on Kevin” tagline, referencing chief meteorologist Kevin Musso, which is part of a script that creates a link to how viewers “count down” to the weekend.

Here’s another “Count on Kevin” spot from 2024: