Bear joins CNBC’s augmented reality heard

By Michael P. Hill • April 26, 2019

Augmented Reality, Virtual Production and Virtual Sets Broadcast Design

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After adding an augmented reality bull to its storytelling paddock, not surprisingly CNBC had a virtual bear ready to go too.

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CNBC goes ‘bullish’ with new augmented reality feature

During a segment that aired during “The Exchange” — which uses an augmented reality open to tease stories — the network aired a “Market Sell-Off” segment featuring a red glassy bull with three panels spotlighting key stocks in a downturn.

<img loading="lazy" decoding="async" width="262" height="140" src="https://www.newscaststudio.com/wp-content/uploads/2019/01/cnbc-the-exchange-opener-262x140.jpg" class="attachment-menu_thumb size-menu_thumb wp-post-image" alt="" />

CNBC adds ‘The Exchange’ with augmented reality opener

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tags

AR, Augmented, Augmented Reality, CNBC, The Exchange

categories

Augmented Reality, Virtual Production and Virtual Sets, Broadcast Design, Broadcast Industry News, Featured