Weather Channel offers tornado safety tips in IMR experience

Subscribe to NewscastStudio for the latest news, project case studies and product announcements in broadcast technology, creative design and engineering delivered to your inbox.
The Weather Channel is using immersive mixed reality to showcase not only the power of tornados — but also practical safety tips.
In a new segment produced in house, meteorologist Alex Wilson appears standing in the median between two roads, with callouts appearing to showcase the force and power of twisters.
Meanwhile, she also focuses on providing safety tips for how to survive a tornado in an open place such as a highway.
Subscribe to NewscastStudio for the latest news, project case studies and product announcements in broadcast technology, creative design and engineering delivered to your inbox.
tags
AR, Augmented, Augmented Reality, Immersive Augmented Reality, immersive mixed reality, the weather channel, virtual reality
categories
Augmented Reality, Virtual Production and Virtual Sets, Broadcast Design, Broadcast Industry News, Heroes, Weather