Branding

The latest news on broadcast industry branding and logo design, including television news branding, local news branding and network news branding.

Max launches monochromatic new brand that ties in to HBO

Max, Warner Bros. Discovery's streamer, has introduced a rebranding effort that shifts its once sharp blue to a much more subdued look that appears to... Read more

ABC spotlights ‘Nightline’ logo history
ABC marks ‘Nightline’ legacy with an updated take on its classic look
CNN debuts ‘The Arena,’ shifts ‘The Lead’ to larger space
‘The Situation Room’ updates open as Pamela Brown joins Wolf Blitzer
TBD rebranding as ‘Roar’ in late April