Market Research Reports & Industry Analysis

Access the latest market research reports and industry surveys, providing insights into trends, audience behavior and technology adoption in the broadcast and media industry. This category offers data-driven perspectives to inform business decisions and strategic planning.

Nearly one-quarter of Gen Z now pays for social media subscriptions

Nearly 1 in 4 Gen Z Americans aged 18 to 25 now pays for social media subscriptions, according to new research released April 15 by... Read more

Roku leads CTV operating systems with content discovery still a major headache
Advertiser Perceptions outlines media budget risks from April tariff policy
Horowitz survey finds drop in antenna use as streaming rises
Streaming services see high churn rates amid rising costs with Gen-Z, Millennials turning to creators
Bundles on the rise with average consumer managing over 5 subscriptions