News Promos and Sports Promos

Discover the latest examples and strategies in promotional campaigns for news and sports. This category highlights creative efforts from local news stations’ creative services and marketing departments, showcasing how news promos and sports promos drive viewership, build brand loyalty and connect with audiences.

KABC talent answers the question of ‘what it means’ to be SoCal’s ‘news leader’

In this promo from Los Angeles' KABC, the station helps define what it means to be "Southern California's news leader." The talent-centric spot features a... Read more

L.A. station aims to help viewers overcome ‘overload’ of info
Orlando WX promo focuses on station’s hit from twister
Promo roundup: Touting Emmys, ‘what does it mean?,’ info overload and more
Vegas station showcases consumer reporting in promo
Gulf Coast News promotes its combine newsgathering efforts